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When it comes to a successful Website, we all know that marketing is only
half the battle. When a prospect arrives at your site, you still need to make
the sale. Dr. Ralph Wilson has developed the largest collection of materials on all
aspects of e-commerce and successful online marketing in the world. His
E-Commerce Research Room contains hundreds of articles and thousands of links to
top Web marketing resources. It's a veritable treasure chest full valuable
information. This is real hands-on information for anyone in any way involved in
running a business online, and Dr. Wilson offers it all for free with his
blessing!
Dr. Wilson is widely recognized as an international authority in the area of
Web marketing and e-commerce. He was recently awarded the coveted Tenagra Award for Internet Marketing Excellence,
the Nobel Prize of Internet Marketing, and pronounced "The champion of the small
business person that wants to do it him/herself and do it right, but also do it inexpensively."
Dr. Wilson's work has been praised and cited in over two
dozen books, numerous Web directories and many periodicals, such as the Wall
Street Journal, Investor's Business Daily, Business Week, PC Magazine and MSNBC.
His normal consulting rate is $375 per hour, but in order to be accessible to
small businesses he offers a single hour of telephone consulting for $125 per
hour. He also offers his wonderful words of wisdom and encouragement as the
founding editor of three
exemplary and eminently readable newsletters, written especially for small
business entrepreneurs: “Web Marketing Today,” “Doctor
Ebiz,” and his coup de gras, “Web Commerce Today"
Subscribing to the latter one will cost you, but only $49.95 for a full year’s
subscription - peanuts in exchange for all you get! Each issue focuses on one
key area of e-commerce activity and delves into it deeply. You’ll learn how
you can quickly turn prospects into paying customers. You’ll get case studies
linking to articles on specific kinds of e-commerce applications.
In addition you'll get instant access to the E-Commerce Research Room with
links to over 2,000 articles and resources about every imaginable aspect of
e-commerce. (This is only available to paid subscribers.) All of the back issues
of Web Commerce Today are online for browsing, categorized into about 60
e-commerce categories for your convenience. In short, if you are truly serious
about online marketing and looking to learn everything you need to know to in
order to sell products successfully over the Web, this is one resource you 'll
probably want to check out!
Books and E-books (in
PDF Format) authored by Dr. Wilson
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Planning
Your Internet Marketing Strategy: A Doctor Ebiz® Guide Learn More
Nothing drives an
e-business like a killer marketing plan. In his eye-opening guide Planning
Your Internet Marketing Strategy, Dr. Ralph Wilson ("Doctor Ebiz")
shows you, step by step, how to construct an e-business marketing plan that
will focus your efforts, energize your staff, and generate the sales you
crave. Doctor Ebiz shows you how to
identify e-business opportunities, brand your Web site, and define your
e-business niche. You'll also discover how to develop a unique sales
proposition, analyze your industry and your competition, and attract the best
customers to your site.
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This powerful resource provides the know-how you need
to:
- Set goals for your
e-business
- Differentiate your company's
products and services
- Position your company in the
consumer's mind
- Master product strategy,
placement, promotion, and pricing
- Budget and implement your
plan
Complete with hands-on
exercises that let you perfect each step before applying it, Planning
Your Internet Marketing Strategy is the road map you need to follow your
route to e-business success. Click
here to purchase your copy now through Amazon.com at a substantial
discount.
Click
here for more information on this course
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12
Ways to Give Your Webstore A Sales Boost
Dr. Wilson's 71 page ebook, subtitled "Proven Techniques to Increase the Conversion
Rate in Your Online Store." There's nothing like it available today in print or
e-books (this one's in PDF format). It contains all the tricks he's learned in building 18 online stores for
his clients to increase their sales rate to the maximum. He explains twelve different approaches to increasing the conversion rate (the percentage of purchasers to shoppers). Implement just one of these techniques and you'll see instant
results, implement them all and you'll double your sales - guaranteed! There's no magic here. No hype. But clear instruction, designed for the small business or larger company that already has an e-commerce component, but now wants to fine-tune it.
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Click
here for more information on this course
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DeMystifying
Viral Marketing
Viral Marketing has become
a buzz word that's used, misused, abused, and co-opted to cover whatever
marketers are trying to push. In this series of articles, Dr. Ralph Wilson
defines viral marketing, examines the basic theory, displays a variety of
applications of the principles, and gives you some direction on how you
can use viral marketing principles in your own marketing strategies.
Here are some of the chapters: The Six Simple Principles of Viral Marketing; Comparing Viral Marketing Strategies to the Six Principles; Viral Marketing Techniques the Typical Business Website Can Deploy Now;
Viral Marketing Plan Case Study: DoctorEbiz.com and many more...
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Click
here for more information on this course
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Report
of Affiliate Management Software
If you're considering developing an affiliate program, then you know the wide variety of choices available in Affiliate Management Software and third party service providers. How do decide what is best for your company?
Author, e-commerce expert Ralph Wilson, spent some time researching this for
his paid newsletter subscribers. In addition to studying the online information (often incomplete and hyped),
he talked to many of the software and service provider companies to learn about their products. But even more important, more than 90 individuals whose companies manage an affiliate program gave
him candid user feedback as well as their own ratings.
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You'll find this 108-page Report an eye-opener
- candid information you'd never find out any other way than talking to actual users. If you are considering starting an
affiliate program, this
Report is worth its weight in gold. It will save you from costly errors, and give
you confidence in the correctness of your final decision.
Click
here for more information on this course
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The
Shopping Cart Report: E-Commerce Software and Store-Building
Applications
One of the most important
e-commerce decisions you'll make is your choice of a shopping cart
program -- the complex software that allows you take orders,
calculate tax and shipping, display products, and build your online
catalog. The right one will energize your store, while the wrong one
will drag you down. The
Shopping Cart Report will help you decide which program is best for
your particular application. At 213 pages it is the most comprehensive
report on e-commerce software in existence.
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It describes how shopping
carts work, gives you a detailed comparison guide, compares and contrasts
the eight most common carts used by small to medium businesses, and
reviews a number of these in detail. This report contains links to
hundreds of online reviews of more than 500 different e-commerce programs,
so you can research fully the e-commerce software that will be ideal for
your needs.
Click
here for more information on this course
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A Merchant's Guide to
E-commerce Payment Gateways
One of the most important e-commerce decisions you'll make is your choice of a payment gateway, the bridge or gateway between your e-commerce website and your bank's credit card processor. A number of factors go into the decision, and you can't afford to make the wrong choice. In this e-book Dr. Wilson shares his conclusions after 60+ hours of research, feedback from my world-wide network of readers about their experiences
- both good and bad - with the payment gateways they've tried, and sound recommendations to guide your decisions. |
If you just don't know where to start with a merchant account and payment gateway
- know if you really need either - you need to read this Merchant's Guide. It includes information on 90 payment gateways
- such as VeriSign, Authorize.net, and WorldPay - from 27 countries, with candid user comments from 72 readers in 15 countries. The report also includes a chapter entitled, "At What Point Is a Merchant Account Better Than PayPal or
CCNow?"
Click
here for more information on this course
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Guide
to E-Mail Newsletters
This 41-page e-book in PDF
format provides a comprehensive guide to planning and publishing e-mail
newsletters for your business.
Here's a brief list of some of the chapter titles: How to Develop an E-Mail Newsletter;
A Marketer's Peek at HTML E-Mail Newsletters; Formatting Dual Text and HTML Newsletters;
HTML E-Mail Articles and Resources; Free Mailing List Feature Comparison; Majordomo Newsletters for the Novice,
and many more... "Well-organized, full of commonsense suggestions and
meticulous detail... a very good reference." - Dawn Dicker
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Click
here for more information on this course
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How to Develop a
Landing Page
Without an effective landing page for each and every ad campaign you undertake, you're wasting money and customers. The ad attracts the prospect's interest, but the landing page is supposed to pick up where the ad leaves off and lead the prospect to complete the transaction. The hours and hours it will take you to perfect your landing pages are an investment in success. Failure to do so results in failure, especially if you are in the direct marketing side of e-commerce.
This e-book explains exactly what a landing page must accomplish to get your prospects to complete their transaction and enable your advertising
to do its job. |
Click
here for more information on this course
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10 Steps to E-Business on a
Shoestring
Dr. Wilson started his own Internet business on a shoestring in 1995,
so he
knows what it takes to work with little or no hard cash. Sure, having some money
to invest in design and advertising is important, but you need
to know just how to invest your precious resources to get the most bang for your
buck. In this 80-page e-book, updated to the 21st Century from some
articles Dr. Wilson wrote some years ago, he helps you cut through the clutter and discover
the key issues you need to deal with, like how to define a unique e-business
niche and devise an adequate revenue plan.
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| The ebook also covers how to obtain
professional web design services, obtain the trust necessary for
success, plan low-cost marketing techniques, deliver products and
services efficiently, take credit cards for practically no money down
and provide excellent customer service. All in all, 10 Steps
is a clear-eyed, realistic,
step-by-step guide that wends you through the complex
process of developing a profitable online business - in typical Wilson style. |
Click
here for more information on this course
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E-Mail
Marketing Handbook
The brand new
371-page E-Mail
Marketing Handbook by renowned e-commerce authority Dr. Ralph F. Wilson provides a broad look at
all aspects of e-mail marketing -- publishing your own company e-mail
newsletter, e-mail promotions, list servers, formatting the e-mail, ad tracking
systems, autoresponders, etc. The book also includes detailed reviews of 8 of
the most popular e-mail list servers and autoresponders, plus 100 pages of user
comments on over 55 e-mail programs. You don't want to even try e-mail marketing
before you read this book. It's only US $21.95, so you really have no excuse for
not picking up a copy. |
Click
here for more information on this course
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Web Commerce Today!
Subscribe
to Ralph's premium e-commerce
e-mail newsletter, and receive:
- A FREE copy of "10 Steps to
E-Business on a Shoestring" ($17.95 value),
- A FREE copy of "A Merchant's
Guide to E-Commerce Payment Gateways" ($29.95 value,
- A FREE copy of "Report on
Affiliate Management Software" ($22.95 value),
- A FREE copy of "The Shopping
Cart Report" ($34.95 value, and
- A FREE copy of How to Develop a
Landing Page that Closes the Sale" ($17.50 value).
A full one-year subscription is only $49.95 -- plus you get all
five e-books worth $123.30 AND full access to the e-commerce
articles links in our exclusive E-Commerce Research Room. Subscribe
to or renew Web Commerce Today at $49.95 -- now.
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